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- Quantitative and qualitative analyses (potential analyses)
- market, market segment, line / trade, application and sales
- market and competition positioning and Competition analyses
- Analysis of "critical success factors" and customer "values"
- customer structure and customer development analyses
- Core competence analyses
- SWOT analyses
- Portfolio and distributive "hite rate" analyses
- Analyses of used marketing tools:
- Product management / development
- Prices and terms
- Sales, distributive and communication activities
- Sales optimization
- Customer satisfaction / performance measurement / total quality analyses
- MbO, cooperation partner analyses
- Business formation analyses
- International arketing / export market analyses
- Specific key account analyses
- e-based CRM analyses / CRM analyses
- Balanced score card analyses
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