CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
is a business strategy that consistently set the customer in the center of all entrepreneurial activity. Now – please read below how ACE♣TRUMP can add value to your mission…
ACE♣ MODULAR WORKSHOP CONCEPT
Methodology for structured and successful CRM implementation, analysis of customer potential and results-oriented development of the CRM processes (continuous and integrative focus on customer needs).
SITUATION ANALYSIS AND EVALUATION OF DATA QUALITY
ACE♣ pursuing a CRM system-independent consulting approach. Here, the business processes and customer contact points as well as the company- / customer requirements and the functionality of a CRM system will be described. Evaluation of the IT-Infrastruktur/-Architecture and the quality of existing company data and analysis possibilities.
OBJECTIVE
Design and development of a CRM strategy and overall costcalculation (Total Cost of Ownership).
DIFFERENTIATION
Definition of sales, marketing and service processes, CRM roles & responsibilities as well as system requirements involving the operational departments and the voice of customer.
PROJECT ORGANIZATION
Creation of project plans and definition of responsibilities (sponsorship, involvement of management and appointment of key users).
BUSINESS INTELLIGENCE (BI)
ACE♣ advises and assists its clients in building a performance-indicator based management cockpit for effective Controlling based on multidimensional process & performance analysis (Data Mining) and KPI’s (Key Performance Indicators).
Usage of real time data analysis enables variable & flexible reporting to identify continuous improvement potential and sustain process stability (Early Warning System / Risk Management).
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